VOOM NUTRITION – HYDRATION FOR ATHLETES
by Larisa Chinces, Deputy Editor
by Larisa Chinces, Deputy Editor
Nutrition is important for athletes, because it provides a source of energy required to perform the activity, especially intense ones. What we eat or drink impacts on our strength, training, performance and recovery, also our bodies ability to recover after exercising. Through my years of training since a young age, I’ve been trained to value nutrition and hydration as a key aspect of my planning.
Voom is a well respected but young nutrition brand, with the aim to provide a tasty, portable and stomach-friendly alternative to sports gels, with twice the energy and zero mess. This young and dynamic team have an experience of 20 years working in nutrition product development, and they’ve used this to consider the key areas of palatability, portion control, energy delivery, stomach comfort and handiness. It’s not just important how things taste and perform, but also how easy they are to carry and use on the move. The Voom team are clearly focused to make a highly functional product that is enjoyable to use, which I can definitely confirm, using it on rides, runs and gym work in Transylvania.
The products are carefully craft balanced formulas, based on strong scientific research. Each product has a specific use within training or racing and together they offer a complete sports nutrition strategy, all in a convenient and tasty package. VOOM use their team of atheletes and scientists to continually develop their products, and I’m really pleased to be testing their hydration powder and adding to the development where I can.
VOOM’s products are for all of us who want to be confident that the fuel we put into our body will help maximize our performance!
The product I want to talk about and to review from Voom today is the VOOM HYDRATE SMART ELECTROLYTE DRINK.
The Voom electrolyte mix aims to match what we sweat out, to replace those lost salts and to prevent cramp. A hypotonic drink with a small amount of glucose as ‘co-transport’ means faster hydration is possible when consuming both electrolytes and glucose rather than water and electrolytes or water alone. Simply drinking plain water won’t do what you need. Yes, it replaces fluid, but not the vital electrolytes. You need more than simply water, as years of competitive sport and tough training have taught me. Getting this right has always been critical for me and a drink powder has to perform.
Getting back to the Voom Hydrate; it’s nootropic drink with Voom cognition formula, including Cognizin to boost your mental game and improve focus and alertness, cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals. Voom is a brand put together by athletes, so they understand these issues.
For me when using the hydrate formula, I really love the taste, made with real lemon and lime for a refreshing flavor to encourage drinking, intentionally light, refreshing in taste and stomach friendly. It works for me too on these long rides in Transylvania. Both when mountain biking on long all day rides and when cycling the steep roads, I’ve felt good and not cramped, able to simply focus on enjoying the day on the bike and maximising my performance – and ultimately as athletes, that’s what we want.
Drinking the hydrate powder fluid at the right levels and at the right time, constantly keeping my body in balance, it’s helped to ensure that I’ve felt good and that my training and racing has been maximised. Getting fluids right in the hills is critical and Voom has been a valuable addition to my programme. My performance and results have been good whilst using Voom and best of all, as I say ‘its tastes great too!’ 😉