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Brand & Tourism Consultancy

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Wordsmith StudioCreative content, copywriting, brand
& cycle tourism consultancy, with
Robert, Nadezhda & Ben

Welcome to the Wordsmith Studio

A New & Dynamic Creative Content & Cycle Tourism Consultancy

Pedalnorth has created one of the most talented and one of the best cycle routes development team in Europe, working with some of the leading brands in the outdoor world and cycling. The Pedalnorth ‘Wordsmith Studio’ is a new and dynamic ‘Creative Content & Cycle Tourism collective’ that utilises the skills and knowledge of the Pedalnorth lead editorial team – Robert, Nadezhda and  Ben.

Coming from within the cycling world, and when combined with their knowledge and expertise elsewhere, we each have a vast experience in many areas, including government level, advising on cycling training programmes, delivering strategic advice and reporting on key issues for large organisations. The Wordsmith team of Robert, Nadezhda and Ben also work on editorial and creative content advice as freelance individuals for others within cycling, and produce exceptional copywriting for leading brands and organisations.

Also, knowing the roads and mountains as well as these guys too, and with their strategic and logistical  planning experience, the Pedalnorth writers and photographers have worked with others to help plan and manage leading events all over the world, at all levels  – from grassroots local events, all the way to world level races.

Nadezhda Pavlova

Ben Thorpe

Robert Thorpe

Creative Content & Copywriting

Whether or not you require ‘one-off’ or regular editorial and copywriting support, to help bring cyclists or other groups to your website or organisation, our award winning writers and editors can help. We’re currently working in editorial and creative content development positions with some of the leading brands in cycling, as well as regional retailers,

Maybe you’d like us to come along and help you to decide on how to develop your own project, or to create a brochure, leaflet or blog for you. The freelance writers at Pedalnorth have the skills and the track record to maximise  the opportunity to succeed, and our writers are recognised internationally for the copywriting skills.

Why not contact any of our team today, so that we can bring our knowledge and expertise into your organisation, and work together to bring your own message to the world. It doesn’t have to be cycling related either. Our writers have worked on projects and written reports nationally and locally, that include strategic development and analysis,  as well as translating material and ensuring that the context remains on point.

With experience working in partnership with many of the world’s leading cycling brands, alongside our expertise in SEO copywriting and brand awareness, let’s maximise your exposure to the global cycling community.

Using a variety of media formats, we can capture the essence of your brand and and take you to the heart of cycling, with a strategy that embraces real cyclists  looking for innovation, expertise and excellence, to improve their own cycling journey.


  • Award winning writing
  • Professional photography
  • Multi-media production
  • Graphic design of brand Look-Book
  • Managing ambassadorships

Our knowledge of cycle tourism as active cyclists, travelling extensively across the globe, enables us to inspire the cycle tourist to seek adventures, and to explore the possibilities that your destination offers.

We can help you to ensure that your destination has all bases covered in terms of suitable accommodation options, logistics, quality of routes, transport and travel, and showcasing you directly to the global cycling community.


  • Showcasing your destination
  • Active images highlighting facilities
  • Multi-media production
  • Route development and mapping
  • Creating itineraries

Living our cycling lifestyle, travelling and competing in events around the world, alongside experience in helping to organise world level events and competitions, we have the knowledge to showcase your own event.

Every cyclist is looking for their own adventure. Our award winning writers have an unrivalled ability to inspire others, and to utilise our world-class SEO copywriting skills, to maximise the exposure of your event, to cyclists everywhere.


  • Award winning writing
  • Professional photography
  • Multi-media production
  • Graphic design of brand Look-Book
  • Managing ambassadorships

Cycle Tourism & Brand /Organisation Consultancy

The writers at Pedalnorth would love to talk with you about taking your own  brand, or your  cycle tourism ideas to the next level. And, if you’re simply looking for advice and help, to maximise the health and well-being of your own organisation through cycling, then we can help you with that too. Our team have worked at the highest level in the U.K, to help develop the National Standards for Cycle Training, and we’ve worked with some of the worlds leading brands, to help them to increase their market profile. We also have strategic level experience, helping to develop and implement logistical plans for world level cycling events on both road and mountain bike, such as the Tour de France, Tour de Yorkshire, Olympic Mountain Bike event, 2 x XC Mountain Bike World Cup Events, and the Olympic Torch Relay. We’ve also headed up the planning of other events, such as a season long arts festival in an historic city.

Working alongside your own development team, we can help you to create and implement your own event plan, or to create a plan for growth, looking at new markets and strategies to maximise your organisational exposure.


Let Robert, Ben and Nadezhda help to bring your own words to life, with their exceptional copywriting skills, or use their wide ranging experience to help you to move your own brand, organisation or idea forward – here at the Wordsmith Studio. A collective of freelance writers and photographers, who can bring cycling to life.