The Growth & Development of Women’s Cycling
Why women’s cycling is the fastest growth area globally
To the best of our knowledge, the population of most countries is a 50:50 split; and yet, when you go into most bike shops, you see one or two rails for women… if you are lucky, and endless rails of men’s clothing. In terms of the pro peloton, many women’s teams still struggle with financing and support; and worse still, talented women cyclists are abused, insulted and sexually attacked online, simply because they choose to look stylish, fit and good on a bike. Yes, how on earth can a woman who also happens to be aesthetically beautiful – as all people are in some way – ride up the Tourmalet 2 days running and still smile – that’s despite the fact that the female athlete in this case was a world-class triathlete in her sporting career. Unfortunately though, she chose to look, well… feminine and stylish. By all accounts this attracts unnecessary and sexist comments from too many men online, who quite frankly need to check the mirror first of all… and possibly their search history. Male arrogance and sexism isn’t a cycling skill, I’m afraid; and nor will wives and partners thank you for bullying women athletes online, simply for looking good.
Here at Pedalnorth, we’ve also witness so-called respected members of the cycling industry make sexist remarks about women athletes, simply because they chose to wear pink cycling shorts on a climb in Spain. The woman concerned was depicted simply riding up an alpine pass and concentrating on the climb. It was summer and the temperatures in the valley were hot – hence the shorts. After all, women deserve to tan their legs whilst they cycle, don’t they?
Now please, with the greatest of respect – actually, with no respect to such comments – how can this sort of behaviour and failure to recognise and support women as athletes still be acceptable in 2026? It simply shouldn’t be acceptable, and men now need to wake up and smell the coffee, and then realise that if you want your partner to look good when you go to dinner, to the cinema, to the theatre or elsewhere, they reserve the right to also look good when cycling.
Leading the way to a feminine future
Let’s cut to the chase and accept that cycling has been unbalanced for far too long; and yes, that’s a polite way of saying that cycling has been sexist in too many areas, and that women in cycling deserve more acceptance for who they are – women. It’s only in recent years that women’s bikes had their own place within many many world-leading brands. Ladies, or women’s cycling clubs are one of the fastest developing areas within the global cycle industry. Failing to recognise the growth and potential of women’s cycling development is a failure to place your own cycling brand in the best position to maximise growth in the changing global cycling community. ‘Pink it and shrink it’ is no longer acceptable. Yes, women are finally a central part of the global cycling scene, and women’s cycling blogs are taking a hold, as online portals for the very best information for women in cycling.
As a website, we’ve always operated on the premise that the best and hardest working writers will always get the most support and recognition. We’ve constantly championed and promoted women’s cycling blogs, and tried to lead the way in bringing women’s cycling products to the fore, too. Ultimately, cycling is a sport for everyone, and yet it’s only in recent years that any form of equality has been achieved – and there’s still a long way to go.
Here’s a few key stats for around cycling growth for women:
Key Growth Statistics & Participation
- Cycling is the sixth most popular sport for women in England, growing at over 9% in the last five years.
- Women’s cycling participation has increased by nearly 20% since 2019.
- In the UK, female race license holders increased by 72%.
- Female membership in Cycling UK grew from 22% to 25% between 2022 and 2025.
- Women made up 23% of new Zwift subscribers in 2025, up from 18% in 2022.
TV has a role to play, as the more women’s races that are televised and publicised, the greater the increase of women cyclists will be:
- 69% of women surveyed said watching the Tour de France Femmes inspired them to ride.
- The average Women’s World Tour team budget has doubled since 2022 to approximately €4.67 million.
- Tour de France Femmes social media followers reached 2.6 million in 2024, with a 61% rise in video content engagement.













