Women on Wheels – A Celebration of Ladies Cycling




Nadezhda Pavlova

Let’s Celebrate Women in Cycling

Women on wheels

It’s about strength, independence, and confidence. Let’s celebrate the joys and challenges of cycling as women, and showcase the latest gear, trends, and tips to make every ride a success. From road biking to mountain biking, from casual cruises to competitive races, let’s inspire each other to push our limits and reach new heights. Together, we can show the world that women belong on the road, the trail, and anywhere else we choose to ride. Are you ready to join the movement?

Join the new Revolution!

As women, we have come a long way in breaking down barriers and stereotypes in the world of sports. But in cycling, there is still work to be done. From the gender pay gap in professional racing, TV coverage to the lack of representation in bike shops and gear advertising, women cyclists face unique challenges. However, it’s important to focus on the positive strides being made towards inclusivity in the cycling community.

Women are the Biggest Increase in Cycling

More and more women are taking up cycling as a form of transportation, exercise, and recreation, racing and professional field. Women-led cycling groups and clubs are popping up all over the world, providing a supportive and empowering community for women cyclists of all levels. Companies are recognizing the value of marketing to women cyclists and creating gear and apparel that is both functional and stylish. Brands like DS Pro, now focus solely on the women’s cycling market, designing and producing high quality, performance cycling clothing just for women, with that extra special feminine touch. It’s no longer a simple case of the cycling industry saying ‘Pink it and Shrink It!’

It’s also important to acknowledge the inspiring women who are breaking records and pushing boundaries in the world of cycling. From Marianne Vos to Annemiek van Vleuten, these women are showing that female cyclists can be just as fierce and competitive as their male counterparts. The women’s World Tour is now vibrant, with new teams cropping up all the time; and, on the men’s tour, Cherie Pridham has burst through the glass ceiling, becoming the first woman DS at World Tour level.

Healthy & Stylish is the new Sexy

For too long, especially online, women have had to deal with all manner of abuse from men, objectifying them; often sending lewd and yes, disgusting messages to women, who’s only crime is wearing lycra cycling clothing. Women deserve the right to look and feel good about themselves, and yes, that also means to feel stylish and sexy – to be feminine! Here at Pedalnorth, we operate a meritocracy, where the best writers and athletes get the most rewards. Ultimately, we’ve all grown up in sports environments, spending our lives around athletes – both men and women, and so it’s difficult for us to accept that some people struggle to see the athlete in the woman, and not simply the sexual object. In our minds, and quite rightly, we believe that everyone, be it man or woman has the right to look and feel good, and yes, to dress in a way that celebrates their body aesthetically – because healthy and stylish is the new sexy!If guys have an issue with this, then go get counselling 😉

As we focus on women’s cycling in June and beyond, let’s celebrate the progress that has been made, and let’s continue to work towards a more inclusive and equitable cycling community for all. Whether you’re a seasoned pro or just starting out, let’s ride together and show the world what women on bikes can do.

We are not here to be objectified or underestimated. We are here to ride, to compete, to inspire, and to break down barriers. We are powerful, strong, and capable – and yes, we are all beautiful.  So, let’s strap on our helmets, clip into our pedals, and ride with pride, as modern women.

Kit by www.dspro.store – Ladies performance cycling wear

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