If you know me, you’ll know that I’m a nature girl – I love the mountains and the wild and beautiful countryside. I know though, that we all need to do more to protect to these places and to keep them safe for future generations of mountain lovers.
I like it most when I go cycling outside in the nature where the air is fresh and the roads are clean and no garbage is thrown by people on the ground -sounds ideal, right?
When I go cycling with the road bike, I like to pedal on routes which are not frequented by cars, and are as empty as possible, to feel the fresh mountain air. It gives me great pleasure to ride a bike in the forest, to hear the birds chirping, to enjoy the landscapes and to see other creatures which live in the wilderness.
Thankfully, we have lots of wild and remote and very beautiful paces here in Transylvania and Romania. It’s very important to treat nature as if it were our home; to keep it clean, to take care of it and not to exploit it. These days especially, we need to look deeper at how we can have less impact on nature. We should be aware when we step on their territory: “we wouldn’t want to bother them.”
We’ve been working in partnership with Elite for some months now, and it’s clear to us that this is a brand that looks to the future and that wants to all that it can to promote environmental protection. The JET GREEN is the new Elite bottle with body in bioplastic of plant origin coming from sugar cane – yes, sugar cane! This bio-based bottle is just one of the many projects undertaken by Elite, to make the production cycles of its catalogue of cycling products as sustainable as possible. Now, you can not only help to protect our planet by cycling more with Elite, but also by using their new range of bio bottles.
If we look at the JET GREEN bottle, it’s a comfortable, reusable, high performing bottle with a green soul, thanks to the bioplastic body – so let’s take a closer look.
Bioplastic made from sugar cane is defined as bio-based plastic, as it is not derived from oil, but from organic plant sources. In this case, sugar cane. The bio-based ethanol used for the bottle body of JET GREEN bottle can be an excellent substitute for oil, for the creation of products capable of guaranteeing the same qualities as traditional plastic, but with a reduced environmental impact in terms of emissions.
I support and admire any manufacturer that takes care of the environment, to market products as eco-friendly as possible, like Elite does with their new bio products! It’s a great innovation and shows that Elite is looking to the future in the right way.
The goal of making bio-plastic water bottles is to obtain carbon neutral production, i.e. capable not only of reducing, but also of compensating for CO2 emissions due to the contribution of oxygen into the atmosphere from sugar cane crops. To understand the advantage in terms of emissions, think about the production of a thousand water bottles. In fact, think about the many thousands of water bottles used by cyclists in just one year. Water bottles are also the default giveaway by many non-cycling companies at trade shows, so anything that can reduce the impact will have a significant effect.
Back to the Elite bio bottles then; to produce a thousand JET GREEN bottles starting from sugar cane, Elite managed to reduce CO2 emissions into the atmosphere by about 160 kilograms, which corresponds to about 3 kg of CO2 for every kilo of plastic produced. This is also possible because the sugar cane used for JET GREEN comes from sustainable crops, i.e. not derived from deforestation.
Thanks to its great reproductive qualities, sugar cane grows in abundance even in small arable spaces.
In addition to being more eco-friendly than traditional plastic bottles, the JET GREEN is also comfortable to use on the road while you are on the bike. In fact, the bottle cap features the same technology used to make the FLYs to ensure a rapid and abundant jet of water during hydration moments on the bike.
We need to open ourselves up to change and to get back to living with nature in our lives; to free ourselves up from the aspects of society that constrain us from opening up to a greener more balanced life in nature.
Over time, we have noticed that the population generally, and more and more young people are concerned about the problems and damage caused by deforestation – (especially in our country where a lot of deforestation was done unfortunately). I’m glad and proud to see such an interest in the environment, and the new Elite GREEN Bottle is a superb example of what’s possible. Let’s be kinder to our planet.
After all, this is our only home!
Larisa 🙂
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