Cycling culture and style
Understanding the changing face of cycling
Cycling culture is difficult to define, as there are so many facets to the global cycling community. And, as cycling has developed, particularly in recent years, it’s becoming harder to pin down what cycling culture and style means. In truth, it’s a tapestry of cycling types and styles, all woven together – often loosely – and yet all sharing one central them: seeking adventure and sharing a spirit for life. Whether your cycling lifestyle involves a short spin around town, taking in the coffee stop on the Chicago boardwalk; or a gravel biking epic across the white roads of Tuscany, we’re all part of that global village of cyclists.
Pedalnorth always tries to be as organic as possible, and to evolve with the cycling scene. In terms of our own cycling culture and style; this year alone, we’ve taken on new writers from road racing, cyclocross, bikepacking and gravel biking, mountain biking and leisure cycling, and increased our women’s cycling blog area, to better represent the too frequently under-represented area of women’s cycling. Style too, evolves and changes as often as High Street fashions. It’s false and unrepresentative to try and focus on the urban centre’s too; as London cycling culture can often have little in common with the club rider from the Yorkshire Dales.
The role of the cycling industry
A case in point is the recent demise of Rapha within the global cycling culture scene. Whilst this iconic brand took off in London and the south of the U.K., it never really made the same impact in the tough and rugged conditions of the northern National Park areas, where riders were more frequently seen in the Italian brands such as Castelli and Ale, or more reasonably priced and stylish home-grown brands. Ultimately, a jersey that costs up to £300 must do something special when the rain is hitting you and the wind is literally tearing at your face.
And, when the sun has retreated and the cold weather warriors some out to play on cyclocross, a £300 jersey just won’t cut it through the mud-strewn courses of Flanders. You need spiked shoes and the heart of a lion to climb the off-camber slopes and descend into the unknown of bike handling gymnastics. No, cyclocross refuses to take prisoners, and that expensive jersey will look just as dark and dirty as one half the price, when the battle is over. Cycling culture isn’t about Instagram poseurs looking aimlessly up into the air and pointing their cycling shoe toes like a somewhat ridiculous trainee catwalk model. Social media has skewed our impression of what cycling culture and style is; and brands have become drunk on it, as they throw out samples to aesthetic clothes horses who only represent their own egos, on an all-to-familiar journey towards loneliness as just another forgotten Z-lister.
The role of clubs in defining cycling culture
In truth, cycling clubs have always been the bedrock of U.K. cycling culture. Clubs such as Otley CC in Yorkshire, continue to produce world class riders such as Lizzie Deignan and Tom Pidcock; whilst the nearby town of Ilkley, surrounded by steep hills, has the largest cycling club in the U.K., enabling riders of all ages and all levels to find a group to ride with and to learn about the magic ingredients of cycling culture – the tea and cake stops, the quick bike fixes, and how to improve your performance on the bike as you serve your apprenticeship in the club cycling peloton.
Technology and cycling culture
The online world and the cloud now have its own version of an international cycling culture and lifestyle, as apps such as Zwift, Whoosh, Rouvy and Wahoo allow cyclists around the world to easily interact and race each other from the comfort of their homes. Add to this the rise of gravel biking and those seeking off-road adventures and exploration, as people seek something different, to escape from chaotic and crazy society and world that too frequently seems to be filled with economic woes, wars and environmental destruction. Yes, joining in with the global cycling culture and finding your fix on 2-wheels can be therapeutic – both physically and mentally – adding to the changing face of the global cycling culture.
E-bikes have enabled far more people to enter our global cycling culture. Whether it’s simply a means to extend adventure, add to the adrenaline or for health reasons, E-Bikes are now a common site at trail centres and mountain venues, bringing a new cohort into the outdoors. In the main, pedal assist motors simply allow people to enjoy that aspect of cycling that adds something positive to our lives, and we all need to embrace and accept this new form of cycling culture. Festivals such as the U.K. ‘Ard Rock Endura’ at Swaledale have become the Glastonbury of off-road cycling, attracting riders from across the world, and with E-Bikes easily outnumbering traditional bikes.
No, it’s not Euro-Bike and certainly not Rouleur Live that provide consumers with the best cycling show in the world. It’s the absolute awesomeness of events such as ‘Ard Rock, Dirty Reiver (gravel), and L’Ardéchoise, a large, annual amateur cycling event held in the Ardèche department of France, and bigger than the Tour de France for participation community. These are the events that truly define our varied and simply beautiful global cycling culture. Not a tiny, over-priced and over-inflated ego fest tucked away in London, which doesn’t even have defined cycle parking!
Style versus substance
Style is always difficult to define, and it forms a central theme in cycling culture. Back in the day, cycling style was focused for many around their club kit and how they reflected their participation and membership of a defined group. In more modern times, cycling style has been more expressive and exciting, with brands such as Ale, Beihler SYN, Rosti, MAAP, Attaquer, and of course Rapha, redefining what cycling culture, community and style ought to be.
In terms of women’s cycling culture, the old-fashioned attitude of ‘Pink it and shrink it’ is no longer acceptable, as brands such as DS Pro and Jelenew have set out new standards that balance performance, technicity, comfort, and feminine style in equal measure. Women are finally being allowed to look and feel like women on a bike – whilst sexism does still exist in many areas, including within the professional ranks, where the UCI has only recently grasped the issues.
Personal choice versus chasing personal fame
Ultimately, cycling culture is whatever we want it to be. I love riding with my cousin to the tea rooms at Jervaulx Abbey, returning along the 2014 TdF route. I also like nightriding across the technical trails and hills of Wharfdale on my mountain bike or sharing a city ride with my son in London. Colleagues here at Pedalnorth likewise mix up their riding; with Kristi riding road for a pro team in the summer and changing to cyclocross in the winter. Alex rides mountain bike as a pro in Romania and yet took to the Stelvio recently, along with Teo – albeit then descending the off-road alternative!
And then there is Nadezhda – a bundle of electricity and energy. Nobody here defines the spirit of cycling more, as she travels the world ,seeking new cycling challenges; climbing the Tourmalet not once but twice – 2 days running – before heading to Italy and riding in the early morning darkness, simply to see the sunrise from the top of the Stelvio.
Cycling culture is ultimately up to you
Cycling culture is simply that spirit that lives within each of us – once we accept it and set ourselves free in pursuit of adventure! It’s not about the poseur on a bike that’s more expensive than their ability requires, and nor is it solely about the commuter on their £300 bicycle shaped object, wrapped against the morning cold on their way to work. It’s all of these and more, and cycling culture will continue to evolve and change, as new styles enter the global cycling community. Nobody owns it or has a more important place in our culture than anyone else.
Quite simply, cycling culture belongs to you, and it’s yours to define, as you ride in any way and in any direction you choose. It’s a revolution that will never end, and it’s simply quite beautiful, as independent spirits continue to take to 2-wheels and set themselves free.
