Designing Cycle Shoes for Women

In case you haven’t noticed it, women are built differently from men – it’s a fact. All too often, historically, brands have simply produced downsized products for women, and have failed either deliberately or otherwise, to recognise the physiological differences. Yes, the cycling world simply used a ‘Pink it & Shrink it’ mentally, failing to understand the specific needs of women as athletes.

SIGR Team Descent Jersey

“Beautiful, comfortable cycling jerseys for going fast in. But that also look great at the coffee stop”  🙂

Stylish Viking brand Sigr was born in Umeå, in the cold and dark parts of northern Sweden. As the focus of this brand is to manage wet and cold days, they wanted to see how it performs on the hot French Riviera. The first impression of this model is really “wow, I love the design”!