Selle Italia SLR Boost Lady Superflow

Saddles are important, especially to me. I don’t like it when I have to use a strange bike and the saddle is uncomfortable. I want to be comfortable on my bike, so that I can give my best performance. That means not worrying about being on a bad saddle.

Elite Fly Water Bottles

Elite Cycling from Italy don’t just make great indoor cycle trainers. They also make the most technologically researched water bottles for cyclists. We thought that we’d take a look at this critical item of cycling kit.

Elastic Interface Ladies Chamois Pad

Did you know that women have a greater spectrum of bottom shapes and structures than men, it’s true. Elastic Interface have researched this, partnering with the Department of Biomedical Science at the University of Padua, Italy. After developing their First Ladies specific pads, Elastic Interface listened to the feedback and wanted to improve things, and so looked towards the scientists in order to better understand female cyclists bottoms.

Rotor Q Rings on MTB And Gravel Bike

Rotor Q Rings can be a great addition and upgrade for mountain bikers and for Gravel Bike users, helping those with knee pain issues in particular. The technology and science behind them is constantly developing. Time then for us to take a detailed lookat them with Scott Cornish.

Elite Indoor Cycling Trainers

Indoor cycle trainers should help you to improve your enjoyment of cycling outdoors. Here’s our initial thoughts on the latest indoor trainers from Italy in Italy.

Elite Real World Video

Wouldn’t it be good to be able to bring the outdoors indoors – not like Zwift, good as it is, but to be able to ride interactively to real world video. Welcome to Elite Real World Video, where there’s a great selection of routes already uploaded, plus the ability to film your own interactive rides too.

Elastic Interface Palm Technology

You’ve got to hand it to Elastic Interface, literally – you really have to. This dynamic and forward thinking Italian technological fabric solution brand have done it again. I mean, how do you reinvent a cycling glove? After all, it’s just a glove isn’t it; with bits of fabric stitched together in the shape of a hand and then pads sewn into the fabric. Well, as the saying goes: ‘the past is another country – they do things differently there!’

Elastic Interface Chamois Pad

Are you sitting comfortably? It’s an interesting question, especially for a cyclist. Far too often cyclistssimply choose their bib shorts based on design or the feel and compression of the Lycra, without considering the cycle chamois pad itself. And yet, when we think about it, the pad is the most important choice.

Pirelli PZero Race TLR 28

Pirelli returned to road cycling just a few ago, going back to their heritage and using their knowledge and skills developed in a formula 1 to great effect. Now sponsoring UCI World teams at both road and mtb disciplines, their latest tyre ranges take things to a whole new level, like the new 28mm TLR road tyre.

Factor Bikes Harrogate

Factor Bikes are all about performance and technolological excellence.This young cycling brand aim high and achieve their goals, so it’s no surprise that they’ve opened a showroom in Harrogate – the cycling centre of the UK. And, The ‘Cold Bath Clubhouse’ is already establishing itself as the bike place to be in town – with great coffee too!