Cherie Pridham Interview – Talking with friends

From being a pro cyclist to the first-ever female director in the men’s WorldTour with Israel Start-Up Nation (ISN), Cherie Pridham is here to make history.

It is only right to have female sports directors at Women’s WorldTour, but this is the first time a woman leads a male-dominated peloton. Because of this, Cherie has been receiving lots of attention from the people in the cycling world.

New HIGH5 Slow Release Energy

HIGH5 have been working with World Tour team BORA- hansgrohe to bring cycists a new slow release range for on the bike nutrition

Post Covid Cycling

Where will cycling be at the end of the current covid crises? It’s an interesting question, based on people wanting to be healthier in their lives