Cycling Industry Technology and Innovation

Riding into the technological revolution

How science and technology is challenging cycling, and bringing in a whole new era of participation
Photography by Ben Thorpe & Nadezhda Pavlova

It was about 1994 I’d say. In the parking area to the rear of Thirsk Court House and Police Station – yes Thirsk. Home to the famous vet – James Herriot – of  ‘All creatures great and small’ fame. A colleague of mine had turned an old steel butchers bike into an E-Bike, by using a washing machine spin drive and a car battery perched on the rear pannier. Yes, he was renowned amongst our group as a mad inventor!

Speeding around the small car park, he invited me to take a go, saying “with your light weight, we’ll get 20 miles an hour out of it!” The invitation was too good to miss! Needless to say, Perkins – his name – didn’t take the bike much further. He did however convert a Hillman Imp, and then a Nissan van to run on electric. The van even had a small wind turbine that came out the side, and which powered the stereo! I’ve always been a fan of tech, and working alongside my old friend and colleague, Perky, I was never short of new technology to take a look at.

The cycling industry caught up and overtook my friend though. Whilst Perky moved his attention to designing a small submarine, cycling was developing suspension forks, smoother gearing and lighter alloys to make bikes faster and more comfortable. The nature of our sport means that innovation and technology is always on the move and striving to improve the quality, reliability and efficiency of cycling.

Marginal gains in cycling became a buzzword for Team Sky. However, I’m sorry to burst Sir Dave Brailsford’s bubble, but it had in truth been going on long before those heady days of Brit Pop road cycling success. The living legend that is Graeme Obree had tinkered with tech and challenged the UCI years before. And, right across the industry, cycling brands were historically consistent in their drive to innovate. FSA have always been a leading light, introducing ceramic hub bearings in 2004, with one rider using them in the Olympics – and yet with them being used across the whole peloton only a few years later.

Yes, technology and cycling go hand in hand – like coffee and croissants.

Technology and innovation for the masses

Cycling is hard work – especially as we get older. I live in the Yorkshire Dales, where they don’t even sign a gradient below 16%! There’s too many of them and they’d run out of signage! Whilst the hills aren’t as long as those in mainland Europe, they test you mentally, by frequently offering an amazing descent, then spitting in your eye as they suddenly produce another chain-busting climb. The mountain biking trails are even harsher. There’s a climb on the Nidderdale loop that looks almost vertical. Over the years, this landscape has kept cycling away from a large percentage of the population, too wise to suffer the pain that we cyclists take to like masochists.

Thankfully though, especially here in the U.K., the development of the E-Bike – both on the road cycling and the E-Mountain bike front – has turned the dial upwards, bringing more and more people into cycling. Both from a commuting perspective and a lifestyle and leisure point of view, the technology behind the modern E-Bike has done more for future cycling participation than our countries woeful and frankly pathetic attempts at a green transport infrastructure or half-baked policies ever could. Yes, you’re able now to easily ride your E-Bike into town, or into the hills – just expect to get a close shave from a car or lorry along the way! It’s sad that the U.K. establishment is literally quite pathetic at creating any form of cycling infrastructure and at the development of a joined up transport policy for the future.

We seem to be too drunk on tarmac still, and bikes are too frequently seen as an  offensive sight to U.K. drivers. Elsewhere in Europe, it’s a joy to cycle; which is why Euro Bike is always such a great reflection of a cycling and technology future that we should all embrace.

What does  your Vision of the future look like…

Health, wealth and the pursuit of happiness

Attending Euro Bike at Frankfurt this summer was enlightening. E-Cargo Bikes were in abundance. Our own Nadezhda took one for a spin, and did doughnuts in an E-Bike designed like a 2-seater space-age car. It was wonderful to see how Europe in particular is embracing cycling technology and innovation to change how we live and move in our towns and cities. Go to any mountain biking event these days, such as ‘Ard Rock, here in the Dales, or to Triada and the Trilogy in magical Transylvania, and you’ll see a huge rise in E-MTB numbers,  allowing a new wave of riders to enjoy a sport that not long ago seemed out of reach to their fitness levels and aspirations. Add to this that places such as Transylvania are ahead of the game in cycling lanes for commuters, as they redefine their infrastructure for the new age.

Better still, the latest E-Bikes, such as the Orbea Rise, or the all-new DJI AMFlow are designed to work with you and not for you. In effect, the more that you put in yourself, the more fun and greater distance you’ll get out of the bikes! It can be a good physical workout now; but one that enables you to go further and for longer. Yes, seeing the latest lightweight and super powerful E-Bikes at Frankfurt was exciting – and testing the new technologies was doubly so. It took me back to 1994 and that butchers bike with a car battery strapped to it, at Thirsk! Perkins, you were ahead of your time, my friend!

Brands such as FSA continue to lead the way and to drive innovation Full Speed Ahead, with their Vison wheels arm showing what can be achieved with minor developments to make a big impact to the top riders, and indeed to any cyclist that wants to perform at their best. The latest Vision wheels have laser-etched micro-dot brake rim surface texture on the Vision wheelsets, dramatically improving braking performance for safe, sure and predictable stopping power in all weather conditions.

One area that has changed even further however, is price-point – and it will need to, as cycling technology and engineering costs hopefully fall, through further innovation and increased sales. As it stands, an E-Bike can be very costly; which during a global economic crises is not necessarily good for the cycling industry. We’re in danger of limiting access to cycling once more, when we need to allow the exciting technological advancements and innovation to put even  more people onto bikes.

The humble wheel however, still stands in first place as the best upgrade that any rider can make to their bike; and along with Vision-tech, this is an area that we want to explore more,as we take a close look at cycle tech into the future!

Balancing lifestyle, health and wellness

To some degree, when we look at the overall health and economic benefits for a society where science and technology put more people onto bikes, there has to be an argument for more Government funding and support for the cycling industry – in several areas. After all, more people cycling means less obesity, better mental health and a more positive outlook on life. It means less pollution in our towns and cities, and less costs for road building. Travelling abroad is always enlightening; and in Switzerland and Germany this year, I’ve seen trams and trains with large areas set aside for cyclists. Yes, a truly integrated transport system, that’s embracing the new cycling technologies that Euro Bike continues to showcase so brilliantly.

Science and innovation in cycling isn’t simply about making it easier for the pro peloton to go faster. No, cycling innovation is all about giving cycling  back to the masses. It’s about a renewal of the cycling revolution of the 1950s, when mass produced bikes gave people a cheap mode of transport for commuting. It’s about cycling technology allowing more people to find their own adventure and to relax on Bikepacking trips to far flung places, or simply taking a cycle touring trip into the hills, to escape the rat race for a few days.Yes, cycling is about the freedom to explore, and the E-Bike technology and innovation on show at Euro Bike typified this new drive – and it was amazing to see.

What does  your Vision of the future look like…

CYCplus L7 Rear Safety Light

The CYCplus L7 Rear Safety Light is a genuine challenger to the more well-known Garmin Varia. Both in terms ofprice and performance, it's a light worth looking at - which is why Nadezhda has had it on long term test
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Alé Maglia Quick cycling jersey

Alé Cycle Clothing have been producing some of the highest quality, high-performance cycling clothing for a few years now. This exciting Italian brand, continue to lead the peloton in the style stakes. We took a look at of their latest jerseys, and one that could easily become a cycling classic
August 13, 2025/by Pedalnorth Website

Camelbak Hawg 20 Backpack with Recco Technology

When you're out there in the wild, enjoying the majestic beauty of the mountains, there's always that little thought in the back of your mind about "what if?" What if an unexpected avalanche rolls through? Or while enjoying a fantastic hike in the mountains, a thick, swirling fog descends.
Thankfully, world-leading brand, Camelbak have thought about this, and included some smart 'locating' tech in their latest HAWG hydration backpack
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Cycling into spring and summer

There’s currently a chaotic feeling of uncertainty around the world and the global cycling scene. However, we all have to stay focused and to try to ride into a more positive future. I’m not advocating retail therapy as a solution. No, not at all. Rather, it’s simply time to accept that we need to pause and reflect on how we spend money on new bikes and new cycling products.
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SQLab Saddles for Prostate Problems and Back Pain

Now that we’ve got you sitting relatively comfortably on your new SQLab step saddle, we want to talk with you about those medical issues which some cyclists unfortunately have, and which can benefit from even more detailed technical thinking from those clever people at SQlab. Let's look at bike saddles for back pain and prostate issues
February 15, 2025/by Pedalnorth Website

Effective ergonomics and choosing the correct bike saddle

Making sure that your bike saddle is comfortable and that it is the correct saddle for you, is more important than we usually give it credit for. It’s important to ask yourself the question: ‘am I sitting comfortably?’
February 14, 2025/by Pedalnorth Website

Cycling accident alert systems – crash sensors and locator devices

Heading into the hills on road or trail, especially when riding alone, can bring a wealth of risks to the ride. We want to be adventurous, but we also need others to know that we're okay - and more importantly, when we're not okay. Time to take a look at Crash Sensors and location devices for cyclists
January 27, 2025/by Pedalnorth Website

Choosing the best road and offroad cycling shoes

Finding the best cycling shoes in the world is a challenge. Ultimately, we're all built differently, and that includes the uniqueness of our feet and how we use them. Add to this, that brands can't easily shout out that they probably make the best cycling shoes, then we've got an additional barrier. Time then to look at what does make a great cycling shoe even greater.
January 6, 2025/by Pedalnorth Website

Is this the best gravel bike brand in the world

The explosion of gravel bikes globally brings us to the question: ‘what is the best gravel bike in the world?’ Yes, we know about Kasia and Matthieu and Nico and all those top riders. However, in terms of the mass participation gravel bike races, which bike beats all the rest in performance, durability and the all-important style.
October 22, 2024/by Pedalnorth Website

3T Bikes at Cycle Store Zurich 2024 UCI World Championships

Whilst this blog is about 3T bikes and their presence at the UCI Worlds in Zurich; more importantly, it's about pausing to remember Murial Furrer and other young cyclists, lost too frequently. Rest in Peace, Murial.
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Designing Cycle Shoes for Women

In case you haven’t noticed it, women are built differently from men – it’s a fact. All too often, historically, brands have simply produced downsized products for women, and have failed either deliberately or otherwise, to recognise the physiological differences. Yes, the cycling world simply used a ‘Pink it & Shrink it’ mentally, failing to understand the specific needs of women as athletes.
September 19, 2024/by Pedalnorth Website

Buying a bike that fits you properly

When sitting in a car for the first time, we adjust several aspects to increase our comfort. However, we frequently go to the same level of detail in buying a bike - yet we really ought to. Time then to examine the importance of identifying our own uniqueness when buying a new bike
September 17, 2024/by Pedalnorth Website
Rudy Project Kilion Impact X sunglasses in white, with photochromatic lens

Rudy Project Kelion Sunglasses with Impact X 2 Lens

Rudy Project have surpassed themselves with the latest ImpactX® 2 lens used in their Kelion road cycling sunglasses. Yes, I know, the lens is always an important element to road cycling sunglasses – that’s plainly obvious. Read on however, and find out why we really like these new high performance sunglasses from Italy
August 25, 2024/by Pedalnorth Website

Rudy Project Egos Road Cycling Helmet

Rudy Project is renowned for producing great cycling safety products. They’ve been doing so for a long time, from their base in Italy, and are trusted across the global cycling community. Their latest Egos ‘road cycling helmet’ typifies their adherence to excellence, and has that unique Italian styling too.
August 25, 2024/by Pedalnorth Website

Benefits of a professional bike fitting session

There are a number of ideas why all keen cyclists – and regular commuters by bike – should get a professional bike fit from a bike fitting expert. Most of us simply walk into a bike shop and try a bike for size without actually knowing what a correctly fitting bike feels like. SQ Lab have been creating products to help bike fitters to help out cyclists, since 1992. Time to take a look at the 6 key benefits of a professional bike fit
August 16, 2024/by Pedalnorth Website

SQ Lab and the Appliance of Science in Cycling Excellence

SQLab is probably one of the most established and long-term technical brands within the cycling industry, that you really ought to have heard of. Since it’s infancy in the early days of the mountain bike revolution of the 1990s, this group of cycling scientists from Germany have been setting the standard for innovation and excellence that still defines SQLab today.
August 15, 2024/by Pedalnorth Website

The Positive Benefits of a Bike Fit and the Science of Bike Fitting

Bike fitting looks at every aspect of how we are built, how we move, how we sit and and how comfortable we are when cycling. Bike fitting should be as normal for us as cyclists, as stopping to enjoy coffee and cake is. However, the new science of bike fitting is still developing, despite World Tour riders and teams using it for many years.

Rudy Project Tralyx+ Sunglasses with Photochromic lenses

There’s something comforting about Rudy Project for me. You immediately know that the product will be of the highest quality, well designed, extremely comfortable and perform superbly. Yes, that ultimate balance that all cyclists and athletes seek in any product.
August 4, 2024/by Pedalnorth Website

3T Bikes – Innovation and Excellence

Since its inception in 1961, over 60 years ago, when Mario Dedioniggi founded 3T in Torino, this eclectic brand of artisan cycle makers have produced exceptional bikes for riders all over the world.
August 3, 2024/by Pedalnorth Website

What’s the Best Mountain Bike Lights

Mountain biking at night adds a different and exciting dimension to trail riding. On late summer evenings and those warm autumn days; riding into the darkness with friends is food for the soul. Thinking about this, we wanted to share our thoughts with you about our favourite mountain bike trail lights
July 23, 2024/by Pedalnorth Website

Cycling Industry Technology and Innovation

Cycling technology and innovation is having a huge impact on cycling participation. In our daily lives, commuting by bike, and for leisure and sport, science and technology in cycling is allowing more and more people to get out cycling, making the most of a healthy lifestyle

SQ Lab Cycling – Maximising Performance & Comfort

SQ Lab are a group of very clever scientists, based in the heart of Bavaria, who are passionate about helping you and all cyclists to find the perfect fit for your bike. Using their well-researched and detailed software and measuring tools, they'll not only tell you what's required; they also design and create innovative solutions to optimise your ride.
July 18, 2024/by Pedalnorth Website

EuroBike 2024 Day 1

EuroBike is a place where one day is simply not enough. I’m not actually sure that a week will be either. This year in particular, there are so many fascinating aspects to the cycling industry to see
July 3, 2024/by Pedalnorth Website

High Performance Cycling Clothing

The cycle clothing market is awash with so many brands, that it's often difficult to determine which clothing to choose for true quality and performance. WE thought that it was about time we started to examine this for you. Let's focus of real quality and performance brands, and create a cycling revolution
June 27, 2024/by Pedalnorth Website

ALE cycle clothing for wet summer rides

Wet cycling days seem to be more common than ever these days, which is why we wanted to give you a few ideas from our own selection of our favourite rainy ride kit options. Here's a few from Italian high-performance brand, ALÉ
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Designed for Cycling

Look good in lycra with DS Pro, as we examine the style, design and fabric technicity of this exciting and developing brand
May 27, 2024/by Pedalnorth Website

Elastic Interface Chamois Pad

Are you sitting comfortably? It’s an interesting question, especially for a cyclist. Far too often cyclistssimply choose their bib shorts based on design or the feel and compression of the Lycra, without considering the cycle chamois pad itself. And yet, when we think about it, the pad is the most important choice.
April 4, 2024/by Pedalnorth Website

Made in Yorkshire – Carbon Wasp

Carbon Wasp – artisans for the modern era

If you look hard enough across the internet, you’ll find a wealth of small and specialist engineers making bikes and bespoke bike parts in small workshops up and down the U.K...
March 28, 2024/by Pedalnorth Website

Tailfin Alloy Rack with Pannier Mounts

Tailfin changed to way we look at bike racks, when they launched their first design only a few short years ago. With a system that fastens to any bike, without touching the frame, it gives everyone the opportunity to take on a 2-wheeled adventure. We decided to ask Bikepacking expert, Sam Huby, to take a look at their latest alloy rack, and see how useful it could be on a short trip to the Hebrides.
March 21, 2024/by Pedalnorth Website

Rudy Project and Bahrain Victorious – Thinking Ahead

Italian safety wear specialists, Rudy Project have just announced the continuation of their partnership with World Tour team, Bahrain Victorious. Time then to take a look at what Rudy Project will be bringing to the 2024 peloton.
January 16, 2024/by Pedalnorth Website

Getting Interactive with Elite

The Elite Justo and new Rizer indoor interactive cycle set-up brings a whole new level of realism to cycling at home. Time to take a look as winter hits hard outside
November 13, 2023/by Pedalnorth Website

Indoor Cycling Inspiration – Ben Ralston

Indoor cycling isn't just for elite athletes and keen amateur riders. When you consider the technology these days and what it can replicate from the real roads, then it's also a way in which ordinary and some quite extraordinary people can stay cycling. As we begin another autumn season of indoor cycling blogs, read the account of Ben Ralston and how having access to an indoor interactive training allowed this inspiring man to keep turning the pedals in his last few months of his battle with cancer
October 25, 2023/by Pedalnorth Website

Ladies Cold Weather Cycle Clothing by Alé

When Alé Cycling launched their Fall-Winter collection, it was designed just for those really cold days, where style is also important, but performance is key. Cycling where I live is tough and uncompromising, which is why I’m wearing it in Transylvania.
March 23, 2023/by Pedalnorth Website

ALE Ladies Cold Weather Accessories 2023

Once the sun is under the clouds, it’s much colder, and so, we have to dress smart. The base layer and accesories like gloves, necktube, shoe cover, socks are equally important as the main kit when choosing how to dress-up for the ride.
March 21, 2023/by Pedalnorth Website

ALÉ Cold Weather Cycle Clothing – Wrapped in Warmth & Style

Italian cycle clothing brand, ALÉ, are annoying good at producing cycling performance wear. ‘Why annoying’ you may ask - well, it’s quite simple; they’re so good at what they do, that each year, the kit simply gets better, and I am forced to change my thoughts on my own favourite jacket for days on the bike.
March 16, 2023/by Pedalnorth Website

Lake Cycling 242 Cycling Shoe

Is the new Lake Cycling 242 shoe, the most comfortable cycling shoe in the world? Our editor, Robert, thinks that it just might be. Read why in this blog
February 25, 2023/by Pedalnorth Website

Verve Info Crank 2

The Metaverse already exists - especially for cyclists. How many of you guys love Zwift racing, where you meet up online, in avatar format and race against each other… often daily.
January 29, 2023/by Pedalnorth Website

The Best Bike Shops – Paceline

Opened in 2016 by cycling enthusiast Mark Hanson, in a short timeframe Paceline cycles has become one of the ‘go to’ locations for Yorkshire based riders, looking for exceptional service and some of the very best custom bike builds available in the U.K. retail scene.
November 15, 2022/by Pedalnorth Website

Forever In Electric Dreams

Why have I so far avoided an E-Bike - I can’t answer that, because there’s no good reason, save for the simple fact that as I head into my late 50s, I want to keep as physically fit as possible. I kind of just thought that, maybe if I had an EBike I’d pedal less! How wrong I was...
October 15, 2022/by Pedalnorth Website

Foot Love

Watching SIDAS and Lake setting up at the Boardman Centre, it was clear that this was going to be an interesting day. True to this, a skeletal foot came out ... interesting.
August 4, 2022/by Pedalnorth Website

Elite Ice Fly and Nano Fly Water Bottles

It’s the height of summer and it’s getting hotter, so hydration on and off the bike is critical. If you do become dehydrated, then it’s at least 24 hours to recover, which is why drinking off the bike is also important. And, you really do need that fluid to be refreshing, which is why Italian brand, Elite, have taken their award winning Fly bottle to new levels of technology with their latest range of bottles.
July 20, 2022/by Pedalnorth Website

Bike Box Alan Premium

When you look at most bike boxes, the design, even of the newest models, often seems to follow the classic design from our own favourite brand - Bike Box Alan. Now, we’re based in Yorkshire too, so let’s get this out of the way immediately; yes, we see BBA as a partner, now and into the future. Why - well, simply because they cannot be beaten in terms of looking after your precious bike.
July 13, 2022/by Pedalnorth Website

Elite Cycling Fly Bottles – Ride Routine

Before every ride I do the same things. Albeit that I'm 56 years of age, I seem to be no different from what I was racing track and field years ago, lining up my shoes, with the socks placed across them and a lucky jacket nearby.
June 29, 2022/by Pedalnorth Website

Pirelli Scorpion XC M 2.2 Mountain Bike Tyre

Yes, I know that many riders set things up with a 2.4 at the rear and 2.2 at the front – and we might try that next- but this test was all about the Scorpion XC M 2.2 and how lively and fun a ride it provides – and boy is this an exciting tyre.
June 18, 2022/by Pedalnorth Website

Bike Box Alan Easy Fit

Modern bikes are expensive and difficult to protect when travelling. Thankfully, Bike Box Alan have developed their Easy Fit, which caters and looks after all manner of bikes with integrated handlebars and seat posts etc. Larisa likes it so much that she became an ambassador 😉
April 12, 2022/by Pedalnorth Website

Elastic Interface Triathlon Chamois Pad

Triathlon cycling element is an aggressive position, where the rider is usually at their limit and trying to create as much performance as is possible. Add to this that the suit worn by the triathlete has two other elements to content with, then it’s a difficult decision to make in terms of what the chamois pad should be like and how technical it needs to be.
March 1, 2022/by Pedalnorth Website

Rosti – Italian by Design

Rosti are renowned for their excellence and performance, and for their unique design culture. We decided that it was time to look behind this family firm from Italy and its beating heart.
January 22, 2022/by Pedalnorth Website

Pirelli Scorpion MTB Mixed Tyres

When the trails are tough and technical and can change in an instant if the weather is feeling temperamental, tyre choice is vital. Thankfully, these Pirelli Scorpion MTB Mixed Terrain Tyres are just what’s required. Tested and developed alongside the world’s top teams, they’re made for days on the trail when you can expect the unexpected.
December 10, 2021/by Pedalnorth Website

Elite Mia and Mia Thermo Bottles

It’s quite refreshing to see world leading brands like Elite bringing back the ‘Full Metal Jacket’ cycling water bottle, with no plastic used in its construction. Following on from their Bio Green water bottles, this dynamic Italian brand are using their technical knowledge and expertise to help us older cycling kids to be greener.
November 28, 2021/by Pedalnorth Website

Yakima High Road Tyre Hold Bike Carrier

The Yakima High Road is a top of the range heavy duty piece of engineering, designed with typical Japanese effectiveness. The front wheel is locked into place by a moveable set of hoops that wrap around the wheel. Simply lift the bike up and place the front wheel into the front hoop, bring the second hoop in towards the wheel and tighten things up with a calibrated ratchet that clicks when the correct tension is applied.
November 14, 2021/by Pedalnorth Website

ELITE Direto XR Trainer – Getting ready for indoor riding

It’s now October and the weather has turned cold. The rain is here more often, and soon it will snow. There is already snow in the mountains, and so I am starting to sweat more indoors from now on. Training outdoors is no longer a nice experience. Thankfully I have my Elite trainers to look after my cycling training.
October 27, 2021/by Pedalnorth Website

Choosing The Right Skinsuit

Whether you ride a road bike, time trial, triathlon or MTB, you've probably landed on this website looking for the best skinsuit for your needs. For those who are unfamiliar, a skinsuit is an aero short-sleeved or long-sleeves onesie made of lightweight cloth that is particularly developed for cycling.
September 10, 2021/by Pedalnorth Website

Ladies Cycling Skinsuits

Pedalnorth believes that it's time to focus more closely on brands that specialise in performance cycling clothing for women, including the best ladies cycling skinsuits in the world. And so, here's a new Ladies Cycling Skinsuits section, edited by triathlon coach Nadezhda and bringing you amazing designs.

Elite Bio Green Bottles

It gives me great pleasure to ride a bike in the forest, to hear the birds chirping, to enjoy the landscapes and to see other creatures which live in the wilderness.
Thankfully, we have lots of wild and remote and very beautiful paces here in Transylvania and Romania. It’s very important to treat nature as if it were our home; to keep it clean, to take care of it and not to exploit it.
June 28, 2021/by Pedalnorth Website

Elite Bottle Cages

There are some key areas that we all need to focus on when buying new bottle cages: Lightness & Performance, Great Grip and Access, and finally, Fitting & Aesthetic. In order to get the highest possible results in each of these areas, Elite put their considerable knowledge and expertise to good use, resulting in cages that the top riders in the world rely on.
May 15, 2021/by Pedalnorth Website
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