SQ Lab and the Appliance of Science in Cycling Excellence

SQLab is probably one of the most established and long-term technical brands within the cycling industry, that you really ought to have heard of. Since it’s infancy in the early days of the mountain bike revolution of the 1990s, this group of cycling scientists from Germany have been setting the standard for innovation and excellence that still defines SQLab today.

The Positive Benefits of a Bike Fit and the Science of Bike Fitting

Bike fitting looks at every aspect of how we are built, how we move, how we sit and and how comfortable we are when cycling. Bike fitting should be as normal for us as cyclists, as stopping to enjoy coffee and cake is. However, the new science of bike fitting is still developing, despite World Tour riders and teams using it for many years.

Rudy Project Tralyx+ Sunglasses with Photochromic lenses

There’s something comforting about Rudy Project for me. You immediately know that the product will be of the highest quality, well designed, extremely comfortable and perform superbly. Yes, that ultimate balance that all cyclists and athletes seek in any product.

3T Bikes – Innovation and Excellence

Since its inception in 1961, over 60 years ago, when Mario Dedioniggi founded 3T in Torino, this eclectic brand of artisan cycle makers have produced exceptional bikes for riders all over the world.

Christoph von Freydorf Gravel Bike Ride to Wacken

What is more emotional than Music and Outdoor Sports? The two go straight to our souls and also go perfect together. Christoph von Freydorf, lead-singer of the German Metal-Band, Emil Bulls, has put his two loves – music and bikes – together, and is riding to the Wacken Festival this summer, raising money to help young musicians starting out.

What’s the Best Mountain Bike Lights

Mountain biking at night adds a different and exciting dimension to trail riding. On late summer evenings and those warm autumn days; riding into the darkness with friends is food for the soul. Thinking about this, we wanted to share our thoughts with you about our favourite mountain bike trail lights

Ladies Cycling Kits

Women’s cycling kit matters, because having uncomfortable clothing, or a women’s cycling jersey that causes chaffing or doesn’t offer support, can turn an enjoyable ride into an ordeal. Time to give you some tips on choosing the best ladies cycling kit

Cycling Industry Technology and Innovation

Cycling technology and innovation is having a huge impact on cycling participation. In our daily lives, commuting by bike, and for leisure and sport, science and technology in cycling is allowing more and more people to get out cycling, making the most of a healthy lifestyle

SQ Lab Cycling – Maximising Performance & Comfort

SQ Lab are a group of very clever scientists, based in the heart of Bavaria, who are passionate about helping you and all cyclists to find the perfect fit for your bike. Using their well-researched and detailed software and measuring tools, they’ll not only tell you what’s required; they also design and create innovative solutions to optimise your ride.

Nadezhda Pavlova Favourite Cycling Routes

Travelling is one of Nadezhda’s favourite things to do – along with cycling! With so many of the world’s best cycling locations already visited, we wanted to share Nadezhda’s favourite rides with you.